First website · Financial advice
Federico Bugani
The first website of an independent financial adviser, built around trust and independence.
- Area
- Calderara di Reno, Bologna
- Sector
- Financial advice
- Project
- First website
- Live site
- www.federicobuganicfa.eu
Case study
From the starting point to the live website.
The situation
Federico Bugani is a self-employed financial adviser, registered with the OCF (Italy's financial advisers register), and works without a bank mandate. He had no website: people who heard his name through word of mouth found nothing confirming his expertise and independence.
Design choices
In a profession where clients entrust their savings, the site first has to answer one question: can I trust him? We chose a single page with a precise order: who he is, why he is independent, what he does, what clients say, how to get in touch. No jargon.
What was delivered
- Single page with introduction, services, reviews and contact
- Services explained by goal: wealth management and retirement planning
- Independence from the banking system as the central element
- Local SEO for Calderara di Reno and the Bologna area
