In brief
Liquid designs AI automations for Italian SMEs: the AI reads messages, emails and documents and enters the data into the software already in use, such as the management system and CRM. An automation on a single flow starts at €1,000 and is live in 2–4 weeks. Critical steps stay subject to human approval.
What we automate
- Orders received on WhatsApp, email or phone, turned into orders in the management system
- Delivery notes, invoices and PDFs read and recorded without retyping
- CRM updates and sales follow-up reminders
- Reminders, appointments and deadlines with customers
- Periodic reports that someone currently puts together by hand
- Synchronisation between programs that don't talk to each other
Where artificial intelligence really helps
AI is useful when information arrives written in a messy way: a WhatsApp message using nicknames for products, a delivery note laid out differently by every supplier, an email asking for a quote. There a language model does what a person does today: it reads, interprets, fills in.
When the data is already structured, you don't need AI: a classic integration between two programs is enough. We use AI only where it reduces work, not to put a label on the project.
How we assess a process
Three criteria: frequency, regularity, data format. An activity that repeats every day or every week, follows stable rules and receives information in written form, even messy, can almost always be automated at least in part.
For each process we estimate hours saved and running cost before proposing any work. If the return isn't clear, we tell you.
Human control
Where a mistake has a cost, the system prepares the work and a person approves it. Exceptions are flagged, not ignored: an unrecognised product, insufficient stock, a customer missing from the records. That keeps the automation reliable even when the incoming data is imperfect.
Make, n8n or dedicated code
When tools like Make, Zapier or n8n are enough, we use them: they're cheap and easy to maintain. For critical flows, high volumes or company-specific logic we write dedicated code. The choice depends on the process, not on our preference.
No change of habits for your customers
If customers order on WhatsApp, they keep doing so. If suppliers send PDFs, they keep sending them. The automation steps in on what happens afterwards, inside the company.
Data, security and the AI Act
We use models through APIs under terms that exclude training on the customer's data. Accounts are registered to the company. Together we define which data is processed and by whom, and we prepare the documentation needed for GDPR and the AI Act.
For owners who want to know where to start
If the company doesn't yet have a specific process in mind, there is the AI Automation Sprint: a €3,000-a-month subscription you can stop whenever you like. In the first week we map the processes and decide what to automate, from the second we build, and by the end of the month 2–3 automations are live.
What it costs
| Project | Price | Includes |
|---|---|---|
| Automation on a single flow | from €1,000 | One process, a few steps, software that exposes APIs. Live in 2–4 weeks. |
| Automation with AI | on quote | Reading messages or documents with a language model, priced by volumes and integrations. |
| AI Automation Sprint | €3,000 | Per month: process mapping, priorities and new automations live. |
Indicative prices. The final figure is in the written proposal.