In brief
An off-the-shelf CRM generally costs from a few tens of euros per user per month upwards, with limited free plans. A custom CRM built by Liquid starts at €1,000 as a one-off, with no per-user licences, plus a few euros a month for hosting. The right comparison is made over three years and on the number of people who will use it.
Prices
| Project | Price | Includes |
|---|---|---|
| Subscription CRM | per user per month | Ready immediately, updated by the provider. Cost grows with users and modules; your process adapts to the tool. |
| Custom CRM | from €1,000 | Built around your process, with no per-user licences. Code and data belong to the company. |
| Custom CRM with integrations | on quote | Connected to your management system, order history, WhatsApp or email. |
Indicative prices. The final figure is in the written proposal.
A three-year example
An indicative example: a subscription CRM at €50 per user per month, used by 5 people, costs €250 a month, about €9,000 over three years. A custom CRM with the same scope can cost a fraction of that, plus hosting. The sum changes with the number of users and with how well the off-the-shelf CRM fits the way you work.
When an off-the-shelf CRM makes sense
- A standard sales process: contact, negotiation, close
- A need for advanced marketing features, such as email campaigns
- A team that changes often and wants a well-known tool
When a custom CRM makes sense
- The customer isn't a deal but orders, site surveys, jobs, agents
- Today customers live in Excel and on paper and no off-the-shelf CRM was adopted
- Many users, which with licences would push the cost up every year
- You need a connection with the management system or order history